HOW WE WORK
Gaining the attention of the right target groups in the long term is not easy. Many strategies and concepts miss people's needs and therefore do not achieve their own corporate goals.
That's why we help future-oriented companies, to bring their marketing to the next level: Marketing that reaches goals and sustainable growth.
On the basis of an accurate analysis and real insights, tailor-made marketing solutions.
Structured, actionable and clear.
A future-proof brand strategy including target group definition, brand essence and implementation ideas is created in dialogue.
The end result is a brand one-pager including positioning paper.
After a briefing and on the basis of my 5x5 marketing question catalogue, as well as target group research and trend mapping, we develop the basis for the brand strategy using several tried and tested methods in a workshop format. I then refine these with joint feedback loops.
A workshop lasts four hours. If we decide on focus topics or deep dives together, this can vary.
The strategy process through to the finished positioning paper takes four to eight weeks, depending on availability and scope.
Every brand has experts - so I recommend bringing all relevant stakeholders and decision-makers to the table. Workshops with 2-6 participants work ideally.
In the hustle and bustle of everyday life, a clear and future-oriented strategy is needed to have a good basis for future communication decisions.
As a strategist, it is important to me to take the time to ask and listen to the really important questions.
My recommendations always focus on the people, target groups and prevailing culture that the communication is intended to reach. I contrast your challenges and needs with long-term trends. This is how insights are created on which successful marketing is based.
We combine these with the potential that lies within the organization itself to build credible relationships.
OTHERS ABOUT FUTURES
Head of Brand Management
With his in-depth knowledge, wide range of experience and his inspiring manner, Florian has created a new understanding of digital communication for me and our entire team. Motivated by the direct connection of loosely prepared theory with our own practice, we have set up our digital presence adequately for the target groups and their needs. It was highly inspiring!
Javier Amigo Miranda
Global Chief Marketing Officer
Too Good To Go
Working with Florian guarantees an insightful and successful marketing journey. He went beyond the traditional role attributed to a marketing leader, and together with his team created a smart go to marketing strategy for Too Good To Go in Austria. Under his local direction we gained an incredible market share in no time, and our brand became a local reference in the fight against food waste!
Marketing & Brand Strategy Director
A challenger - with ideally combined offline and online expertise. His customer-oriented and strategic approach, paired with pragmatic solutions, have contributed to the successful implementation of important initiatives and projects like the "MyBurger" concept, the repositioning of the "Easy Morning" breakfast - or with the monthly food news promotion - Florian was an important success factor in the team.
Bringing a product or service to market has never been easier.
And at the same time, it has never been so difficult to get noticed.
is the average attention span.
- Microsoft Study -
With creative, clear and attention-grabbing concepts, I help projects to stand out and really reach people. This is how social media appearances, PR concepts, videos, websites and campaigns are created that are noticeable and effective.
WHAT IF YOUR MARKETING COULD REACH GOALS AND SUSTAINABLE GROWTH?
There are decisions and possible directions around every corner waiting for you.
Where do you start, what is your strategy and how should you use your resources?
I'll show you how to get it right - without any of the marketing-hustle.
I offer you my expertise from 15 years of marketing, creativity and strategies. In 100% tailor-made coachings we'll bring your marketing to the next level - sustainable growth.