HOW
From workshops, channel concepts, foresight and brand positioning to strategy papers - everything is 100% future oriented.
If you are looking for a process that delivers solutions and creates excitement for everyone all along the way, this will make you happy.
A great strategy has immense power:
It illuminates your path to success.
We do that by clearly identifying opportunities to overcome challenges and thus empowering you to achieve lasting growth.
What
A result that is future proof.
You will get a clear outcome with your strategy paper that enables you to build the marketing of your futures. Our strategy papers focus on depth not width - we focus on the necessary information that will enable you to solve your challenge.
Here is a special gift: My practical guide about the 3 steps for successful marketing strategies.
At the beginning of 2024, the oekostrom AG communications department was faced with the challenge of reorganizing my team and committing to a common, sustainable brand story. The heterogeneous tasks within the communications department and the limited vision due to the stress of day-to-day business made this difficult. This is where Florian came to the rescue: His workshop formed a strong team and opened our eyes to the bigger picture. A big recommendation!
Georg Wenger-Rami
Head of MARKETING & COMMUNICATION @ OEKOSTROM AG
Really appreciate working with Florian on reshaping our luxury coffee concept and how to make it more sustainable tomorrow. It all started with a Marketing & Sales workshop together and led us to regular follow-ups on building this new concept, that are always inspiring and motivating. Would recommend working with Florian and his team, who bring very valuable marketing insights and relevant support to leverage the project and add sustainability to it!
Juliette Guerin
GLOBAL HEAD OF HORECA MARKETING @ JULIUS MEINL
Florian masters his craft in marketing like a cobbler masters his shoes. He has the right medicine that works. His speed of work and therefore prompt results as well as his flexibility and creativity are particularly noteworthy. Florian is a valued member of our team.
Michael Neulinger
Founder & CEO @ Medbreaker
Right from the start working with Florian was very creative and stimulating with topic-specific questions that provided a good introduction to the subject. He was super structured, well prepared and responded to us individually. After a colorful, creative process, he guided us well to achieve clear results. Really successful!
Elisabeth Olischar
Member of the Vienna State Parliament and City Council
Why
I help you solve your strategic marketing and sustainability challenges.
Every company has challenges. I know this from having worked for and with some big corporates as well as start-ups and policy makers.
I have seen and solved a lot of challenges in the last 15 years. You will benefit from a refined and insight-driven approach and over 50 creative, inspiring and output-oriented methods that I will customise to your company.
I donate 1% of my annual sales to sustainability initiatives.
Diagnosis
We align on what the challenge is and dive deeper to understand our audiences. Both internal and external. These results will guide our process.
GUIDELINES
In the second step we focus on what we want to achieve. This can be a brand archetype, a vision or some other guiding principle that is based on clear priorities.
ACTIONS
Now it is time to get creative! Driven by the first two steps we will define the actions, channels or messages that will enable us the most to solve your challenge .
